zygn study flags timelines and workmanship as top themes in interior design reviews

zygn’s analysis of 506 written Google reviews across four interior-design firms found that timelines, execution and communication came up frequently in project feedback. The findings highlight the operational issues clients discuss most in public reviews, while stopping short of ranking firms or measuring customer priorities.

Why it matters: - Interior design reviews are not just about looks. The study shows customers frequently discuss delivery, workmanship and communication alongside design quality. - The findings may help interior-design firms see which parts of the project experience surface most often in public feedback.

What happened: - zygn published the Interior Design Project Experience Review Study 2026 in Bengaluru, Karnataka, India on October 8, 2026. - The analysis reviewed 506 written Google reviews across four interior-design firms. - The study examined how reviewers discussed design, project delivery, execution, communication and other parts of the project experience. - The study classified review text across 14 predefined themes.

The details: - Professionalism and team-related language appeared in 77.3% of written reviews. - Design quality appeared in 76.7% of written reviews. - Overall service experience appeared in 72.9% of written reviews. - Timelines and delivery appeared in 49.2% of reviews. - Execution and workmanship appeared in 48.8% of reviews. - Communication and responsiveness appeared in 29.8% of reviews. - Changes and approvals appeared in 26.7% of reviews. - Project coordination appeared in 23.9% of reviews. - Budget and cost control appeared in 21.1% of reviews. - Material quality appeared in 19.0% of reviews. - Only reviews with written text were included. - Blank ratings and owner responses were excluded. - Duplicate review IDs were removed where applicable. - A single review could contain multiple themes, so the percentages should not be added together. - The study reports aggregate findings only and does not rank the four firms or publish company-level theme scores. - The full methodology, findings and limitations are available through Zygn Research.

Between the lines: - The study says the results measure how often themes appeared in written review text, not customer priorities, project failure rates or booking decisions. - The research was designed to examine the operational side of interior-design projects visible in public review language. - The dataset is weighted heavily toward Bengaluru, so the findings should not be treated as representative of the entire Indian interior-design market. - Google reviewers are self-selecting, and not every written review necessarily reflects a verified paying client’s complete project experience. - Zygn said interior design projects typically involve design discussions, approvals, budgeting, procurement, site execution, coordination and handover, and the review data shows those operational experiences are discussed alongside the finished design. - The research team said timelines, execution and communication repeatedly appear in reviews, giving a clearer view of project experience.

What's next: - Zygn said the study is part of its broader work on the operational systems used by interior-design businesses. - The company positions its software as a connected system for leads, projects, BOQs and billing from first enquiry to final invoice. - The full research report is available through Zygn Research.